Tunisia was ranked as the 4th country in Africa and 79th worldwide in the latest United Nations Conference on Trade and Development – UNCTAD B2C E-Commerce Index 2018.
According to this report, Mauritius (55th globally) tops the African countries , followed by Nigeria (75th), South Africa (78th), Tunisia (79th), Morocco (81st), Ghana (85th), Kenya (89th), Uganda (99th), Botswana (100th) and Cameroon (101st).
Tunisia’s performance is due to its internet penetration rate, estimated at 66% with 7.65 million users (May 2018).
Its ranking is also explained by the growing number of internet shopping sites that reached 1,423 sites in 2017 against 1,202 in 2016.
The country is also assessed based on the number of e-commerce transactions that keep increasing.
This number has reached a value of 166,258,241 Tunisian dinars in 2017, including 36,130,960 Tunisian dinars of international transactions, according to the E-Commerce and Economy Directorate within the Trade Ministry.
Tunisia topped African countries mobile broadband ranking with the fastest mobile connection in the continent but was ranked 70th in the world out of 124 countries in the Speedtest Global Index for June 2018 (www.speedtest.net/global-index).
The UNCTAD, which measures an economy’s preparedness to support online shopping, has expanded its coverage to include 151 economies, up seven from the 2017 edition.