Credit goes to The National News UAE
Tunisian tennis player Ons Jabeur has “signed a new sponsorship deal” with Saudi Arabia’s PIF-owned fitness and wellness brand Kayanee, according to Reem Abulleil of THE NATIONAL. Jabeur had been with Lotto Sport Italia for nearly a decade, but she will now be “wearing an exclusive tennis line designed for her by Kayanee,” an integrated company established by the PIF last year “with the goal of promoting quality of life for women.”
Jabeur recently took part in the first ever women’s professional tennis match to be staged in Saudi Arabia, squaring off with world No. 2 Aryna Sabalenka “in a sold-out exhibition” in Riyadh. Jabeur has been a “strong proponent of Saudi Arabia’s potential involvement with the WTA,” and is “keen on playing a role in bringing tennis to the kingdom.”
The deal with Kayanee marks an “unprecedented move in the world of professional tennis apparel,” as Jabeur becomes the “first player outfitted by a Saudi brand.” Jabeur will “debut her exclusive Kayanee kit on court at the Australian Open this month” .