Tourism Campaigns in Tunisia Worth $9 Mn

Tunisia – The Tunisian Ministry of Tourism is preparing to launch campaigns to promote tourism in most European markets by the end of June 2017, with a budget of 23.7 Million Dinars (MD) (approximately $9 million).

A presentation on the preparations for the tourist season 2017 presented at a Cabinet meeting held on May 19, stated that the promotion campaign was organized on the Algerian market, during the first ten days of May with a budget of one million dinars.

The data provided by the Tunisian Ministry of Tourism showed an organization of 40 visits for 187 journalists and 31 prospecting visits for 1,128 representatives of travel agencies to promote Tunisian tourism in Russia, Poland and the markets of the Arabian Gulf (Sultanate of Oman, Saudi Arabia, the United Arab Emirates, Qatar and Jordan).

An estimated budget of 950 thousand dinars was also allocated to the domestic tourism promotion campaign for the year 2017, in addition to participation in 69 fairs in various tourist markets in the first quarter of 2017.

An estimated amount of about five million of the Tourism Competitiveness Development Fund has been allocated to the air transport support program for the year 2017.

In regard of the inspection of the quality and safety of tourism units, 3,332 inspection visits were recorded in the first quarter of 2017, up to 32 percent compared to the same period in 2016.

During the cabinet meeting, emphasis was placed on the importance of ensuring the success of the tourist season, including in particular increasing the number of security patrols, especially on beaches, souks and cities.

Data showed that about one million 725 thousand tourists visited the country between January and May 10, 2017, compared to one million 260 thousand tourists during the same period in 2016, up to 37 percent, according to data on preparations for the current tourist season presented at the May 19 Cabinet meeting.

Tunisia remains the first destination of Algerian tourists, according to the same source.

Around 568.3 thousand Algerian tourists entered Tunisia during the period, up to 67.3 percent followed by Libyans.

As for tourists from Europe, their number has increased by 31 percent. The French remain the first European tourists to visit Tunisia with 137,000 tourists against 95,800 in 2016, with an increase of 43.7 percent.

The Germans came second, followed by the Italians.


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