Visual artist Mouna Jemal Siala launched a “No to demolition” virtual awareness campaign against the demolition of the building of the Hotel du Lac in Tunis.
In this campaign launched on the Net, artist Mouna and interior decorator Manna Jemal launch a message to raise awareness to save this historic building.
This message is translated by images where a topographical inscription in Arabic letters is inlaid, visible and readable on the whole facade of the building.
The monumental size of the letters is there to show the importance and scope of the message.
Mouna and Manna chose the color orange to inscribe the letters because it was the trend color of the 70’s when the building was built.
According to artist Mouna Jemal Siala, orange, which she considers a dynamic, benevolent color that calls out to warn, serves as a means of recalling the interior atmosphere of an endangered architectural building that is in danger of being demolished.
Built from 1970 to 1973 by the Italian architect Raffaele Contigiani, the Hotel du Lac, symbol of the modernity of Tunis in its time, has been closed for 20 years.
Its owner had announced its demolition in 2013. This announcement has previously triggered a protest movement led by civil society, widely publicized on social networks and which has seen many interventions to save this architectural brutalist building of the oldest in Tunisia.