MDWEB, a pioneer in electronic marketing and digital studies has just released the results of its online survey on ”The impact of Covid-19 on Tunisian e-commerce”.
The appearance of COVID-19 and its passage to the pandemic stage has changed the consumption habits of Tunisians.
Several health and safety measures have restricted access to traditional shops: sanitary confinement, curfew, …
This survey investigated how Covid-19 has impacted online (e-commerce) purchasing habits.
It is an extension of wave 2 of the e-commerce barometer in Tunisia, set up by MDWEB in partnership with the Ministry of Commerce (INC) and SEVAD (UTICA).
This barometer aims to have a tool for global and periodic measurement of the behaviour of Internet users in terms of online purchasing.
This study is based on a self-administered online survey that took place from 13 to 19 May with 1019 respondents.30% of Tunisian Internet users bought online during COVID-19.