AMAALA: new standards in luxury and wellness

Designed to evolve and elevate the very best in travel, AMAALA, located along Saudi Arabia’s northwestern coast, is a global wellness ultra-luxury destination that focuses on transformative personal journeys inspired by wellness, arts, culture and purity of the Red Sea. 

Owned by the Public Investment Fund and a key contributor to Vision 2030, AMAALA will establish new standards in luxury and wellness. Set in the Prince Mohammad bin Salman Natural Reserve across three unique communities,

AMAALA builds on Vision 2030 and is designed to harness and showcase the Kingdom’s greatest strengths. AMAALA is helping to create a more sustainable economy through the development of new tourism, wellness and cultural experiences for Saudi citizens and visitors from around the world.

The 4,155 km2 year-round destination will offer 3,000 hotel rooms across some 25 hotels, as well as private residential villas, apartments and estate homes, alongside high-end retail establishments, fine dining, and wellness and recreational facilities.


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